Brine blends the raw essence of the ocean with urban edge. Think fresh catches, smoky grills, and a moody, salt-air aesthetic. This isn’t your classic seafood joint — Brine is sleek, minimal, and just a little wild. Every plate tells a story of flavor, freshness, and fire. The word “BRINE” uses a bold, condensed sans-serif typeface with strong vertical strokes. This gives the logo impact, modernity, and a bold urban edge. The tight letter spacing and condensed form create tension and visual strength, perfect for a brand that wants to stand out. In contrast, the curved “seafood restaurant” in a thin, delicate type softens the composition with a sense of movement — reminiscent of waves or sea currents. This adds an organic, artisanal feel to the design. The color palette is minimal but meaningful: Deep blue (background): represents the ocean, depth, and freshness. White (text): provides strong contrast, clarity, and cleanliness. Burnt orange (illustrations): evokes heat, grilling, and bold flavors — visually striking and symbolically rich. The orange against blue creates an eye-catching focal point that draws immediate attention. The illustrations use a vintage engraving style, full of texture and detail. This raw, handmade aesthetic aligns perfectly with the brand keywords — especially “elemental,” “authentic,” and “non-traditional.” The way the illustrations interact with the word “BRINE” is a bold visual decision — they merge illustration and typography, reinforcing the concept of blending the raw ocean essence with an urban aesthetic.