Evaluation System
A transparent, jury-weighted scoring system decides every Brand of the Day, Honorable Mention, Brand of the Month, and Brand of the Year.
Criteria
Every vote scores a submission across four criteria. Each is weighted differently before it's combined into a single score.
Design & Craft
40%
How refined, considered, and well-executed is the visual design?
Konzept / Strategie
30%
How clearly does the brand strategy solve a real problem for its audience?
Originalität
20%
How distinctive is this brand compared to others in its category?
Brand Story
10%
How compelling and coherent is the story behind the brand?
Voting System
Once approved, a submission opens for voting for 5 days. Anyone with a completed profile can vote — once per submission, and never on their own work.
Not every vote counts the same. Votes are grouped into three tiers, and each tier's average is blended into the final score at a fixed weight:
Jury
60%
PRO & INT
32%
Free
8%
Outlier protection — if a tier collects 5 or more votes, the single most extreme outlier — the vote furthest from that tier's average — is automatically dropped before averaging. A simple safeguard against vote manipulation.
Quorum — a submission needs at least 3 votes in total before it's eligible to win anything. If it doesn't clear that threshold before its 5-day window closes, it won't be awarded.
Submission to Award
Designers upload their brand work — at least 5 images and a short description — from their dashboard.
Our team checks every submission before it goes live. Once approved, its voting window opens immediately.
Open for 5 days. Jury, PRO/INT, and Free members can all vote, weighted as above — once per submission, and never on your own work.
When a day's voting windows close, the runner-up — the second-highest score that day, with at least 3 votes — becomes that day's Honorable Mention.
The highest-scoring submission whose window closed that day, with at least 3 votes, becomes Brand of the Day.
At the end of each month, the best-scoring Brand of the Day winner from that month — one that actually received community votes — is crowned Brand of the Month.
At the end of each year, the best-scoring Brand of the Month winner from that year is crowned Brand of the Year.
Ready to see how your work scores? Submit your brand and open its voting window.
Submit Work