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Brand identity, branding inspiration and what makes a brand work.
October 9, 2026 · 10 min read
Coffee Branding: 6 Principles and 19 Real Examples
What 74 coffee and coffee shop brands have in common, six branding principles with 19 real examples, a touchpoint checklist for coffee shops and the mistakes to avoid.
October 9, 2026 · 9 min read
Coffee Packaging Design: 6 Principles and 20 Real Examples
What a coffee pack has to say, six packaging principles with 20 real examples, ten answers to the name Dorado, five to Nocaff, and the mistakes to avoid.
September 26, 2026 · 9 min read
Matcha Branding: 5 Approaches, With 17 Real Examples
What 19 matcha brands have in common, five ways to brand matcha with 17 real examples, what matcha packaging has to do and the mistakes to avoid.