Fashion & Apparel · by Ahmed B
Abaya Dukan Brand Identity
Ahmed B
For the Abaya Dukan project, my goal was to build a brand identity that embodies elegance, modesty, and timeless craftsmanship, the three pillars that define the brand's vision. Abaya Dukan operates at the intersection of traditional modest fashion and contemporary style, helping women express grace and identity through beautifully crafted abayas. My role was to translate this vision into a clear, refined, and cohesive visual identity that communicates authenticity and effortless sophistication. The creative direction centered around the idea of "elegance with intention." I wanted the brand to feel graceful yet confident, a reflection of both heritage and modern femininity. The logo design captures this duality through a flowing, draped form that suggests movement and softness, while maintaining clean lines to represent quality and precision. The wordmark was carefully crafted with an elegant typeface to reinforce refinement and warmth. Together, they form a mark that feels timeless, minimal, and adaptable across different mediums.
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