Citrus

🍋Citrus Brand Identity - Citrus is a plant-based bowl restaurant concept born from the founders’ mission to make healthy eating simple, satisfying, and accessible for busy urban lifestyles. The brand was designed to reflect their core philosophy: food isn’t just fuel—it’s an act of self-care. The branding draws inspiration from nature’s vibrant palette, with earthy greens and warm citrus tones representing freshness and vitality. The typography is modern yet approachable, reinforcing the brand's mission to create a sense of trust and community. From logo design to visual storytelling, the identity focuses on making the brand feel fresh, wholesome, and grounded. Citrus is not just about eating; it’s about celebrating wellness through food. This branding project captures the founders’ vision of creating a community around nourishment, care, and quality.