Food & Beverage · by amrithsdesign
Dailycha
amrithsdesign
I recently dove into Brief 222 by @Brief Club, tasking me to develop a brand identity for Daily Cha, a modern matcha cafe. The goal was to move beyond the traditional "tea house" aesthetic and create something that resonates with a fast paced, design conscious urban audience. My approach focused on the concept of "Balanced Energy." I paired raw, organic textures with a bold, high contrast visual language. By mixing a sophisticated serif representing the heritage of the tea with a minimalist layout, the identity feels both premium and accessible. The design isn't just about a logo; it’s about the tactile experience of a morning ritual. The project includes a comprehensive logo system, a custom takeaway cup design, and a digital first color palette. Exploring how a brand can feel "calm" yet "electric" at the same time was a rewarding challenge. Even though the official giveaway with @Marlo Studios has ended, the brief served as the perfect catalyst to push my packaging and identity skills to the next level.
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