Food & Beverage · by estudio-marciano
Gogiya
Gogiya is a Korean barbecue restaurant where friends and family gather around sizzling grills. The name Gogiya means “Hey meat!” in Korean, matching the restaurant´s fun feel. every meal here is authentic, social and delicious. "GOGIYA", in all caps and a bold (PC Merchis) font that’s rounded and kind of “puffed up,” really gives off a strong vibe and tons of personality. It almost plays with the space around it, like it’s saying, “hey, look at me!” Then there’s “Korean Barbecue” (Kirgina), a narrow sans serif font sitting above it — super minimal, sleek, and elegant. It balances out the whole look and lets “GOGIYA” steal the spotlight. The tiger has a strong symbolism in Korean culture: it’s a guardian, a protector, and also a symbol of strength. The tiger’s pose (with its body curved) feels dynamic and full of movement, like it’s about to leap into action — which ties in perfectly with the ideas of fire, grilling, and energy.
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