Good Nuts

A blend of Chinese heritage, playfulness, sustainability, and modernity - Introducing Good Nuts 🥜🧧 A nut butter brand, designed with intention of blending sustainability and culture with bold, modern, and playful designs. The design itself was inspired by a mixture of packaging inspiration I've seen throughout the past months and the want to create something new on the shelf of grocery stores. The word in 'Hoa' in Mandarin Chinese means good and I wanted to introduce this into the brand with flavours identified in Chinese cooking that would be easily accessible within every day shopping. This inspired both the art style of the illustrations and the typographic creative direction. The modernity is introduced in the bright, contrasting colours of the red and dark brown, and sans serif typography mixed with handwritten script. From the ingredients to the jar, each aspect of the brand is conscious of it's impact on the world and looks for the balance in the product it creates and what it's presented in. Ethically sourced, organic ingredients, glass jars, and recycled paper/materials used for the labels are all apart of what makes this brand guilt free in it's enjoyment.