Food & Beverage · by Husain Studio
Hummey
Husain Studio
Hummey is a playful honey brand built around one simple obsession: honey. 🍯🦡 Most honey brands tell the story of the bees. I wanted to tell the story of the one animal that simply couldn’t resist their honey. That idea became Hummey’s “sweet heist” personality, brought to life through bold typography, vibrant colors, expressive illustrations, and one unapologetic honey thief. The bees made it. The badger claimed it. I designed the evidence.
Color Palette
Tags
Voting is closed for this nominee.
Score→ 9.3 / 10
Design & Craft
9.67 / 10
Strategy
9.83 / 10
Originality
9.33 / 10
Brand Story
9.50 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (6)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
| n | nadeen eldelaa from Egypt | 10 | 10 | 10 | 10 | 10.00 |
| S | Sehrish Kanwal from Pakistan | 10 | 10 | 10 | 10 | 10.00 |
 | tenvr from Bangladesh | 9 | 9 | 9 | 9 | 9.00 |
 | Tawakkul Tales from Bangladesh | 10 | 10 | 9 | 9 | 9.70 |
 | Erandy Elias from United States starhillstudio.com | 9 | 10 | 8 | 9 | 9.10 |
 | Sai Designs Studio from India | 10 | 10 | 10 | 10 | 10.00 |
