Fashion & Apparel · by Studio Noun
Lätt
Studio Noun
Lätt is a Scandinavian fashion label that brings a light, romantic touch to modern tailoring: sheer knits, flowing silks and soft-structured suiting, cut for everyday wear. The name is the Swedish word for light, easy and soft to the touch, and the identity is built from that definition. The wordmark is a high-contrast serif whose umlaut becomes the brand's recurring mark, drawn as two octagons. It appears as woven and printed labels, as a pearl-beaded version for campaign imagery, and as a punched pattern on packaging. A monogram emblem sits on collars, waistbands and boxes. The palette holds one powder blue with ivory and an oxblood accent. Product photography is backlit through the fabric, so seams and construction read as fine lines, and campaign imagery keeps faces turned away and hands in the frame.
Color Palette
This brand uses a color palette of 3 colors
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Tags
Voting is closed for this nominee.
Score→ 9.6 / 10
Design & Craft
9.88 / 10
Strategy
9.63 / 10
Originality
9.63 / 10
Brand Story
9.75 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (8)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | Marianaaworks from Portugal mariana-anastacio.github.io/marianaanastacio_application2 | 9 | 8 | 8 | 8 | 8.40 |
 | Design By Sukaina from Pakistan | 10 | 10 | 10 | 10 | 10.00 |
 | Spandy Designs from Toronto, Canada | 10 | 10 | 10 | 10 | 10.00 |
 | bynillo.studio from melbourne bynillo.framer.ai | 10 | 10 | 10 | 10 | 10.00 |
 | Panos Kyriopoulos from Greece panos.framer.website | 10 | 9 | 9 | 10 | 9.50 |
 | graphicsbytb from United Kingdom | 10 | 10 | 10 | 10 | 10.00 |
 | By siddika from Bangladesh | 10 | 10 | 10 | 10 | 10.00 |
 | bloomlinestudio from Thailand | 10 | 10 | 10 | 10 | 10.00 |
+ 2 votes from members who had no approved submission when voting. They don't count toward the score.
