Lätt

Lätt is a Scandinavian fashion label that brings a light, romantic touch to modern tailoring: sheer knits, flowing silks and soft-structured suiting, cut for everyday wear. The name is the Swedish word for light, easy and soft to the touch, and the identity is built from that definition. The wordmark is a high-contrast serif whose umlaut becomes the brand's recurring mark, drawn as two octagons. It appears as woven and printed labels, as a pearl-beaded version for campaign imagery, and as a punched pattern on packaging. A monogram emblem sits on collars, waistbands and boxes. The palette holds one powder blue with ivory and an oxblood accent. Product photography is backlit through the fabric, so seams and construction read as fine lines, and campaign imagery keeps faces turned away and hands in the frame.