LUKKA - BRANDING

LUKKA - Story Of A Bite The entire branding concept — starting from the name — is inspired by small things that carry great value. A short, friendly name that’s easy on the tongue but strong in value and identity. Much like postage stamps: tiny in size, yet rich in meaning, used to represent places, countries, events, or even people. Fruit stickers also play a key role in the visual language. With their distinctive shapes and familiar charm, they are used to express the variety of flavors found within the products. Bold, joyful colors complete the mood of the brand, creating a sense of happiness, curiosity, and playfulness.