Food & Beverage · by sof-design
M!ndshot
sof-design
M!NDSHOT is a functional focus drink inspired by Japanese botanical ingredients and the clarity traditions of the East. The name was the starting point. The goal was something immediate, almost clinical, urgent without the aggressive tone of traditional energy drinks. The exclamation mark replacing the "I" turns the name itself into a visual emergency signal. The identity is built around a core tension between the clinical and the cultural. Japanese kanji, emergency graphic elements, and a palette of electric blue and coral create a system where every element has a narrative function. The packaging hero copy "In case of mental fog, M!NDSHOT. " merges logo and tagline into a single typographic statement, making the brand name the answer to its own problem. Art direction extends the identity across a full offline campaign: subway posters, branded merchandise, and product photography built around a recurring blue latex glove as the brand's visual signature... straniante, memorable, unmistakably M!NDSHOT.
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