MARQUEZE (Pub & Loun

Client: MARQUEZ Industry: Pub & Lounge, Food & Beverage, Hospitality Scope of Work: Brand Strategy, Brand Identity, Visual Identity System Place: Vlora, Albania Agency: Agi Haxhimurati LLC Year: 2026 BRIEF MARQUEZ was conceived as a new hospitality destination backed by a company with 30 years of experience in the industry. The ambition was to introduce a premium all-day pub and lounge inspired by the atmosphere of the Mediterranean Riviera, combining refined food, curated drinks, professional service, and a distinctive social experience. The challenge was to create an identity that could feel elegant and established while remaining warm, contemporary, and approachable. From sophisticated breakfasts and relaxed aperitivo moments to cocktails, music, and seasonal evening events, the brand needed to adapt naturally throughout the day. The goal was to position MARQUEZ as a memorable destination for locals and visitors who value quality, atmosphere, and genuine hospitality. SOLUTION We developed an identity that brings together the elegance of the Mediterranean Riviera, the abundance associated with hospitality, and the relaxed character of coastal living. The visual language balances a strong, timeless presence with a sense of warmth, rhythm, and effortless sophistication. The symbol combines three distinctive references: a decorative Mediterranean mirror, a cornucopia, and palm leaves. The mirror introduces elegance and reflection, the cornucopia represents abundance and generosity, while the palm leaves express leisure and the coastal lifestyle. Brought together within a refined teal palette and elegant typography, these elements create a recognizable identity that feels premium without becoming distant. The result is a flexible visual system designed to accompany MARQUEZ from morning gatherings to late-night Riviera experiences.