Entertainment & Media · by Sarah

Matiz creates handmade ceramics shaped from raw clay and finished with natural pigment, keeping every texture and imperfection the hand leaves behind. The MATIZ logotype behaves like clay soft, pressed, never quite symmetrical. Each letterform is a hand-cut shape rather than a typeface, so no two curves in the word match. The mark carries the same logic as the objects it sits on. Innocent in the shapes soft forms, drawn icons, quiet type. Creator in the colour, and in the choice to build the mark from shapes instead of letters. · Behaves like clay — soft, pressed, never quite symmetrical · Hand-cut shapes, not a typeface · No two curves match · Same logic as the objects it sits on






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