Food & Beverage · by Maria Hussain
Midday - Sandwich house branding
Lunch deserved better. So we built MIDDAY. A sandwich brand that doesn't try to play it safe. I wanted MIDDAY to feel loud, messy, and full of personality...the kind of sandwich that drips down your hands, has the perfect crunch, and is absolutely worth the extra napkins. 🔥
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Voting is closed for this nominee.
Score→ 8.4 / 10
Design & Craft
9.44 / 10
Strategy
9.11 / 10
Originality
9.22 / 10
Brand Story
9.33 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (9)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | Akshay Arul Strategic Brand Designer from India akshayarulcreative.com | 10 | 10 | 10 | 10 | 10.00 |
 | Spandy Designs from Toronto, Canada | 10 | 10 | 10 | 10 | 10.00 |
| B | Biaa_creates from Pakistan | 9 | 9 | 10 | 10 | 9.30 |
 | Laamari Designs from Tunisia | 9 | 8 | 8 | 8 | 8.40 |
| S | Sehrish Kanwal from Pakistan | 10 | 9 | 10 | 10 | 9.70 |
 | syeda maham from Pakistan | 10 | 10 | 10 | 10 | 10.00 |
 | Tawakkul Tales from Bangladesh | 10 | 9 | 10 | 10 | 9.70 |
