Notty

A bold and playful plant-based milk brand built around character storytelling and expressive visuals. Notty Milk transforms everyday products into a lively experience through a cast of nut-inspired mascots, each representing different flavors with distinct personalities. The identity combines vibrant colors, rounded typography, and dynamic compositions to create a strong shelf presence and memorable brand recall. From packaging to digital campaigns, every touchpoint is designed to feel energetic, approachable, and full of charm. The system is flexible and scalable, allowing consistent storytelling across multiple flavors while maintaining a cohesive and recognizable brand universe.