Oh Belly

Oh Belly is a playful, feel-good prebiotic soda brand designed around the idea of gentle wellness and everyday rituals. The identity balances softness and clarity: rounded forms are lying in the graffiti reference format, friendly typography, and expressive colorways come together to create a system that feels approachable, modern, and shelf-confident. The visual language communicates digestive support without medical stiffness — making gut health feel light, social, and enjoyable. Built as a flexible packaging system, the brand easily scales across multiple flavors while maintaining strong recognition and cohesion. The result is a fresh, contemporary beverage identity that feels right at home in modern retail, wellness stores, and lifestyle-driven markets. This brand concept is fully developed and ready to be adapted for production. Includes: • Logo & character-based mark • Color system for multiple SKUs • Typography & layout system • Can label design • Visual direction & brand mood Ideal for prebiotic sodas, functional beverages, or wellness drinks that want to feel friendly, modern, and commercially strong — without looking clinical or generic.