Fashion & Apparel · by croire.bureau
Opac
croire.bureau
Opac is a high-end sunglasses brand. When designing its identity, I was inspired by the precision of an artisan’s touch, by light passing through pure material, and by that almost clinical coolness that ultimately becomes timeless. Then I wanted to go beyond the logo. Using AI, I envisioned the product in several different contexts: worn on a face, tucked into its packaging, broken down into technical sketches. Multiple perspectives on a single pair, to convey everything a brand can be.
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