ORTIZ

Ortiz is a Spanish preserve brand rooted in the sea, with a history that goes back to 1891. This project reimagines its visual identity through a bold, contemporary art direction that brings together vibrant colours, striking fish illustrations, and a distinctive graphic language inspired by the world of fishing and the character of traditional canned goods. More than just a packaging redesign, it's about bringing a familiar brand into a new visual territory. From the iconic yellow tins to unexpected objects and playful campaign imagery, every application celebrates Ortiz's heritage while giving it a fresh, confident personality. Because some things don't need to change. They just need to be seen differently.