Food & Beverage · by digitalsbyavrish

The rise of ‘The Ritual Burn.’ A bold fusion of ancient ritual and modern spice culture. I developed this concept to bridge the gap between the traditional ritual of Theyyam and the modern food market. I decided to move away from standard glass bottles and used tin packaging to protect the sauce from light and keep the flavor sharp. My design process focused on the raw power of Theyyam to create a high-contrast style that really stands out from typical branding. From my first sketches to the final mockups, I wanted to craft a “Made in India” identity that connects these deep cultural roots with a modern, everyday lifestyle







Voting is closed for this nominee.
Votes (5)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
| S | Sehrish Kanwal from Pakistan | 9 | 10 | 9 | 9 | 9.30 |
Laamari Designs from Tunisia | 9 | 8 | 9 | 8 | 8.60 | |
graphic_grid_ from New Delhi, india | 10 | 10 | 10 | 10 | 10.00 | |
Jeremiah Haastrup from United Kingdom jeremiahhaastrup.com | 9 | 8 | 8 | 10 | 8.60 | |
Vasundhara from India vasundharamahour.framer.website | 10 | 10 | 10 | 10 | 10.00 | |