Rocco's

Rocco’s — Artisanal Gelateria Rocco’s brings the warmth and nostalgia of an Italian summer to the city street. Rooted in a family tradition of handcrafted gelato, the identity draws inspiration from old-world gelaterias, handwritten recipes and the simple pleasures of a summer spent in Italy. A characterful wordmark and illustrated portrait of Rocco anchor the visual identity, while a muted, flavour-inspired palette, recipe-led patterns and considered typography bring the story to life. From gelato cups and cone wraps to gift packaging, menus, loyalty cards and storefront signage, every touchpoint balances heritage with a contemporary sensibility. A brand built around timeless recipes, indulgent flavours and the memories made one scoop at a time.