Food & Beverage · by Abby
TFK CAFÉ
Abby
TFK Café is a café built around one simple idea slow down. In a world that constantly feels rushed, TFK is about creating space for small, intentional moments, whether that’s a quiet morning coffee, a mid-day reset, or staying a little longer than planned. The brand identity revolves around the phrase “On Coffee Time,” turning coffee into more than just a drink, it becomes a mindset. The visual identity blends dark brown with a muted blue and warm yellow accents to balance comfort and energy. Bold typography keeps it confident and grounded, while playful illustrated characters bring personality across packaging, loyalty cards, menus, and in-store graphics. TFK Café isn’t about grabbing coffee and leaving. It’s about taking your time, letting it brew, and enjoying the moment.
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Votes (3)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | Vasundhara from India vasundharamahour.framer.website | 9 | 8 | 9 | 8 | 8.60 |
 | digitalsbyavrish from India digitalsbyavrish.framer.website | 10 | 10 | 10 | 10 | 10.00 |
 | Jeremiah Haastrup from United Kingdom jeremiahhaastrup.com | 7 | 7 | 8 | 7 | 7.20 |
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