Food & Beverage · by Biaa_creates
Tropez
Tropez is an oyster bar designed around the elegance of the French Riviera. I wanted the identity to feel as though it belonged to the sea fluid, imperfect, and a little unexpected. I introduced small rounded forms within the lettering that subtly echo pearls, giving the wordmark its own little treasures to discover. The visual language was built around soft coastal blues, warm neutrals, and deep brown, paired with organic linework to bring in that sense of the sea without making the identity feel too literal. I wanted Tropez to feel effortlessly coastal, nostalgic, and refined, with a little bit of unexpected charm.
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