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Other · by The Design Lab

Typographic Futures

TThe Design Lab
Typographic Futures – Other identity by The Design Lab

A series of five typographic posters, each one a "portal" that moves the viewer from patriarchy to matriarchy. Rigid, angular letterforms gradually loosen into circles and spirals, so the typography itself acts out the change. The point is that power doesn't need to dominate: the series resists through redefinition, not opposition.

Typographic Futures – Other identity by The Design Lab, additional view 2 of 5
Typographic Futures – Other identity by The Design Lab, additional view 3 of 5
Typographic Futures – Other identity by The Design Lab, additional view 4 of 5
Typographic Futures – Other identity by The Design Lab, additional view 5 of 5

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