Wildthing

Wild Thing is a playful and untamed curly haircare brand made for curls that were never meant to be tamed. The brand personality is built around being wild, expressive, fun, and unapologetically yourself. I wanted the identity to feel energetic without becoming too loud, so I used a playful mix of typography, bold colors, and organic visual elements. The color palette brings together earthy greens, soft pinks, creamy tones, and deeper accents to create a fun but balanced look. The typography adds personality while keeping the brand clear and recognizable across different touchpoints. For the product range, I explored a shampoo, conditioner, curl gel, curl cream, and oil replacement, keeping the overall packaging consistent while giving each product its own visual character. The final identity is designed to make curly hair feel fun, confident, expressive, and completely untamed.