Food & Beverage · by syeda maham
YUMM | Artisanal Cookie Brand
syeda maham
YUMM is an artisanal cookie brand offering beautifully crafted, soft and buttery cookies with a premium yet playful personality. The identity takes a colorful approach to premium branding, moving away from the expected muted and minimal aesthetic often seen in the category. The visual system combines expressive typography, vibrant colors, and refined details to create a brand that feels contemporary and distinctive. The identity extends across the packaging and cookie boxes, bringing the same polished yet playful experience to every touchpoint.
Color Palette
This brand uses a color palette of 3 colors
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Tags
Voting is closed for this nominee.
Score→ 8.4 / 10
Design & Craft
9.00 / 10
Strategy
8.89 / 10
Originality
9.22 / 10
Brand Story
8.67 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (9)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | Aleena Sultana from India | 8 | 7 | 10 | 9 | 8.20 |
| M | Maria Hussain from Uganda | 10 | 10 | 10 | 10 | 10.00 |
 | Tawakkul Tales from Bangladesh | 9 | 9 | 9 | 9 | 9.00 |
 | graphicsbytb from United Kingdom | 10 | 10 | 10 | 9 | 9.90 |
 | Jeremiah Haastrup from United Kingdom jeremiahhaastrup.com | 8 | 8 | 9 | 8 | 8.20 |
| J | Jamila Ahmadova from Türkiye | 9 | 9 | 9 | 8 | 8.90 |
| D | 10 | 10 | 10 | 10 | 10.00 | |
+ 1 vote from members who had no approved submission when voting. It doesn't count toward the score.
