YUZU

YUZU is a concept for a sparkling alcoholic citrus drink inspired by the bright, punchy flavour of Japanese yuzu. Sitting somewhere between a hard lemonade and a citrus seltzer, it’s made for hot afternoons, park hangs, late nights, and everything in between. Most citrus drinks play it safe. YUZU didn’t. The identity turns the volume up with bold typography, vibrant colour, expressive graphics, and a playful visual language designed to make the brand instantly recognisable. The goal was to create a brand that feels as energetic as the drink itself. From the packaging to the campaign visuals and brand touchpoints, every element brings together a fresh, contemporary take on East Asian-inspired citrus culture without leaning on obvious clichés. The result is a bold and playful identity that makes citrus feel exciting, refreshing, and impossible to ignore.