








Key Details
Commercial use for one business is included. The brand may not be resold or redistributed.
You’ll receive the complete brand kit as editable source files, including a mini visual brand guideline (PDF).
This brand kit can be adapted within a defined scope. Up to 2 revision rounds are included after the initial setup.
Once the purchase is confirmed, delivery usually takes 7–14 business days, depending on the requested adjustments.
@diegoserpico
Frequently Asked Questions
The core visual concept and structure of the brand remain unchanged.
These changes adapt the brand to your business without redesigning it from scratch.
If everything matches, you’ll receive a checkout link from Braaands™ to confirm the purchase.
The full amount is secured until the brand is finalized.
At checkout, you’ll also have the option to add additional packages such as business cards or packaging design.
Payment only happens once everything is confirmed.
Resale or redistribution is not permitted.
Italian amaro Branding
Amaro Baro

Art direction and brand identity design for Amaro Baro by @diegoserpico Mr. Baro (“baro” means cardsharp in Italian) is a gentleman from another era, with a sly, knowing gaze – always ready to play the right card to win. The project features a double label. The top label, with the cardsharp’s eye, wraps around the bottle and “reveals” the card suits as it turns, creating interaction. Each bottle also includes a neck tag with “the cardsharp’s card,” illustrated in the classic poker-card style with a contemporary twist; it detaches and becomes a keepsake gift. The primary typography is based on @fontpopulista, a project that pays homage to the vinyl adhesive lettering typical of Italian hardware stores, commonly seen on shop windows and signs in the ’80s and ’90s – often slightly misaligned, with a highly recognizable, popular aesthetic. The packaging is screen-printed, and the boxes – when aligned – can recompose the cardsharp’s face. Illustration & motion design: @dariogenuardi_illustrations Photography: @aury.scotto Motion design: @russovittorio98


















