Oasis is a modern online plant shop bringing lush, curated greenery directly to your home. It caters to urban dwellers, plant lovers, and design-conscious individuals who value quality, style, and a touch of nature in their everyday life. The visual identity for Oasis embodies a refined sense of freshness, modernity, and the quiet joy of plant ownership. The system is built on a minimalist design approach - clean layouts, generous breathing space, and contemporary typography - allowing the brand’s natural elements to take centre stage. Complemented by a fresh green palette inspired by lush forest tones, the identity creates an immersive, nature-led experience across all touchpoints.

Plant Branding

Crybaby is a bold hot sauce brand with dramatic color pops, spicy attitude and playful emotional twist. The branding mixes heat, humor and clean design to make every bottle feel fierce, modern and instantly recognizable at a glance.

Sauce Branding

Catalyst is a modern wine bar offering an extensive selection of wines, including three signature house wines, complemented by a curated range of tapas. The atmosphere is relaxed and contemporary, reflected through soft, minimal branding that feels both warm and refined. The rabbit serves as the brand’s emblem, capturing Catalyst’s friendly, unpretentious spirit. It symbolizes celebration and playfulness, adding an unexpected twist to the wine world, just like Catalyst’s surprisingly impressive in-house wines ;)

Wine Bar Branding

I grew up believing Christmas didn’t begin on December 1st, it began the moment the city decided to dress itself up. When I lived in London, the lights would go up months before, and suddenly the streets felt like a countdown. You could literally feel the switch flip, when the decorations went from quietly waiting to officially glowing. And every year, I was that person who waited for the exact time the lights would turn on, because the first flicker always felt like magic. This year feels different, new city, new rhythms, new version of “home.” But this brief brought all of that nostalgia back in the most unexpected way. Cocoa Love became my chance to design a world that feels like that first light switch moment: indulgent, handcrafted, slightly chaotic, zero-logic, maximum joy. A universe where nutcrackers form questionable pyramids, reindeer have too much personality, and Santa somehow fits in every mug. It reminded me that design is storytelling, not just visuals, but feelings you can hold.

Food & Beverage Branding

Ophie is a lip oil brand designed for your everyday routine. It's made for the clean girl who wants to glow without trying. Design brief by @designerbriefs

Beauty Branding

CHURROS CHURROS shows how bold hospitality branding can transform a traditional churro shop into a stand-out, character-driven brand 💥 Two young founders from Talavera de la Reina wanted to push the classic idea of a churrería further. From that starting point, we created a fresh, contemporary visual identity for a young, urban audience: powerful type choices, a chocolate-splashed mascot, spontaneous illustrations, super-colorful art direction, and take-away–ready churro packaging designed to shine both in real life and on social media. More than just a nice look, it’s a brand that’s recognizable, direct, and memorable — a modern churrería that reimagines tradition to connect with how we experience food today. Typography: Neue Montreal Ultra Squeezed by off-type.com Branding & Art Direction: pixelarte.com

Hospitality Branding

For Arrecife Audiología, we designed a visual identity that celebrates sound as connection and emotion, not loss. Through authentic imagery, messaging, and a cohesive brand universe, we created a warm, human-centered identity that builds trust and enriches life. Design by pixelarte.com Typography by cotypefoundry.com

Healthcare Branding

No Vacancy is a modern and chic roadside motel for design-conscious travelers. Inspired by classic Americana and desert stays, it mixes mid-century charm with a touch of luxury. It's the perfect spot for spontaneous road trips.

Motel Branding

A fictional motel and café located in Albuquerque, New Mexico, created as a full brand identity exploration. This project imagines a warm, nostalgic roadside stay shaped by desert landscapes, soft pastels, retro typography, and classic American motel culture. The visual direction leans into familiar Southwestern textures, analog ephemera, and vintage-inspired objects: key tags, postcards, apparel, signage, and room details. The concept also nods to the cultural footprint of Breaking Bad, Better Call Saul, and Pluribus, drawing from their atmosphere, tone, and Albuquerque setting. Certain elements (like Howard’s Jaguar from Better Call Saul) appear as direct Easter eggs for fans.

Motel Branding

OLÉRIQUE Paris is a science-led, softly luxurious skincare maison crafted for the modern individual who values prevention, refinement, and quiet confidence. Rooted in French elegance and Mediterranean warmth, the brand blends dermatological innovation with poetic design to create skincare that fortifies as much as it beautifies. This new identity captures the harmony of clinical precision and lyrical sophistication, expressed through neutral tones, tactile textures, and timeless restraint. As OLÉRIQUE continues to establish its presence in the world of intelligent skincare, it redefines what modern luxury means, where care is elevated, and prevention becomes an art form.

Skincare Branding

Uncle Dough is a sourdough bakery with heart, crust, and character. It's all about honest bread and long ferments. Design brief by @designerbriefs @brief.mebaby @dirtyline.std

Bakery Branding

Hubly is a modern co-working space offering flexible workstations, collaborative areas, and a vibrant community-driven environment. Design brief by @briefcorp

Workspace Branding

rove is a modern grocer for the design-minded. Think small-batch sauces, seasonal fruit, handmade pasta, and local favourites gathered under one thoughtfully curated roof. This isn't your average corner shop. Grove celebrates good food, good people, and good design. Design brief by @brief.mebaby

Grocer Branding

Mora is an artisanal jam and jelly brand that celebrates fruit at its peak ripeness. Named after the Spanish and Italian word for berry, MORA is rooted in heritage yet styled for the modern pantry. Design brief by @readysetbrief

Jam Branding

CHOCOL was born wild, far from clichés. But who said a fierce jaguar can’t become elegant for a special occasion? CHOCOL Deluxe transforms the iconic dark chocolate brand with dark chocolate truffles, orange filling and premium orange crystals.

Chocolate Branding

Uncle Dough is a sourdough bakery with heart, crust, and character. It’s all about honest bread and long ferments.👀

Bakery Branding

The Secret Garden is a nostalgic, mysterious flower shop crafting story-rich floral arrangements inspired by love letters, wild gardens, and quiet memories. This identity uses delicate typography, muted florals, and botanical icons to capture its romantic charm.

Florist Branding

MILKISH puts a cow on plant-based milk to spark cognitive dissonance — turning a familiar symbol into a bridge between comfort, curiosity, and Malaysian everydayness.

Milk Branding

Scrub is a startup selling amazing sugar scrubs containing simple ingredients that are dermatologically tested and hypoallergenic.

Beauty & Wellness Branding

About the Brand Beautibe is a wellness brand responsible for offering natural supplements for the daily routine, for women who cares about their health and want to live a healthier lifestyle. The brand has as main values to bring high quality natural products with ethical and sustainable methods for women of all kinds and whp love themselves. With these values in mind, the brand’s visual identity was developed, with the aim of bringing a more holistic, feminine and friendly approach in line with the brand’s current aesthetic and concept. The Challenge Project Overview: I developed a brand identity for a nutrition supplement brand targeting women who prioritize beauty and a healthier lifestyle. The aim was to create a visually appealing and cohesive brand that resonates with the target audience's aesthetics and values. The main challenge was to craft a brand identity that seamlessly integrates the concepts of beauty and health while appealing to a diverse demographic of women. The identity needed to be elegant yet approachable, reflecting the brand’s commitment to quality and well-being. Additionally, the brand's visual language had to stand out in a saturated market of health and beauty products. To address this challenge, I developed a sophisticated and feminine brand identity using a carefully curated color palette and typography choices. The Solution The resulting brand identity successfully encapsulates the essence of beauty and health, appealing to women who value both. The cohesive and visually appealing design has helped the brand differentiate itself in the competitive market, fostering a strong connection with its target audience and driving brand loyalty. By blending sophisticated colors and elegant typography, the brand identity not only stands out but also conveys a sense of trust and quality, making it a preferred choice for women seeking beauty and wellness supplements.

Beauty & Wellness Branding

Where Every Product Tells A Story. VIRSARI® is an online shop that showcases a collection of stylish and functional household items. The shop is designed to cater women who are interested in cooking, interior design and lifestyle accessories, offering a wide range of products that are both practical and aesthetically pleasing. For this one client I was responsible to bring to life their brand identity, by capturing the brand essence to convey the idea of versatility and modern lifestyle according to its target audience. Deliverables - Logo Suite - Color Palette - Typography System - Stationary - Posters - Packaging - Brand Guidelines Book The Challenge The challenge was to create a distinctive, memorable visual identity for VIRSARI that would cut through a crowded home and lifestyle market, while speaking directly to women interested in cooking, interior design, and lifestyle accessories, the brand needed to feel versatile, modern, and sophisticated across both digital and physical touchpoints, and all of this had to be achieved within a six week timeline. The Solution The solution focused on a restrained, flexible system, with a custom logotype in a modern serif using elegant contrasts and ligatures to read as feminine, luxurious, and adaptable, a refined neutral color palette for sophistication and flexibility, and a paired serif + sans-serif typography system for clarity and consistency, delivered as a full suite of assets including logo variations, brand guidelines, stationery, packaging and Amazon listing creative so the brand appears cohesive and scalable across product ranges and channels.

Home Branding

First home isn’t only a place to live; it’s where you learn independence, have a dialogue with yourself, and define what home truly means. “Rethinking” is more than a word — it’s Dwello’s call to action. The brand invites people to reconsider what home really means: more about feelings than walls, more about meaning than address. The “(( ))” symbol represents that idea — open, breathing, and deeply personal; a space that holds both freedom and belonging.

Home Branding

It’s more than a mark — it’s a joint. Inspired by traditional woodworking slots, this logo for Kind Joinery hides a quiet ‘K’ within its form — a subtle nod to precision, balance, and timeless craft. Just like every dovetail or mortise-and-tenon, the logo embodies the harmony of strength and elegance, where nothing is accidental and every detail serves a purpose. It’s a celebration of craftsmanship passed down through generations, reimagined for today — a symbol that’s as enduring as the work it represents.

Craftsmanship Branding

NOIRÉ is a contemporary fragrance brand blending refinement and sensuality. The identity captures “Where light meets depth”, balancing gold and shadow, nature and luxury, to create a cinematic world of confidence, sophistication, and allure.

Fragrance Branding

A modern cake subscription brand that rejects the idea that sweets have to be soft, pastel and polite. Instead, it celebrates the weird, the bold, and the beautifully twisted side of dessert culture. Indulgence feels like a ritual. The Cake Cult is a brand identity that feels like a sugar rush, electric, funky and bold. One part punk bakery, one part cult of sweetness. Join the cult of cakes!

Bakery Branding

A refined bath and body brand designed around simplicity, scent, and sensory detail. Modern, muted, and minimal at heart.

Beauty & Wellness Branding

Wild Crumb Co. is an artisanal bakery defined by its devotion to craft, texture, and honest indulgence. Every croissant, loaf, and jar is made by hand and wrapped in thoughtful design. A brand built for those who find beauty in the crumb.

Bakery Branding

UNSEEN redefines modern identity through the lens of imperfection. A gritty, anti-design exploration that embraces cracks, texture, and imbalance as the new visual language of authenticity.

Fashion Branding

A contemporary casino brand built on contrast, where elegance meets adrenaline, chance meets design.

Casino Branding

A sophisticated tea atelier combining Parisian sensibility with grounded luxury a visual narrative of warmth, ritual, and refinement.

Tea House Branding

A premium golf club brand inspired by heritage, precision, and quiet luxury. Designed for those who play with intention.

Golf Branding

A modern florist brand inspired by nature’s quiet poetry where every arrangement feels like a secret waiting to bloom.

Florist Branding