Skincare Branding

Le’ Lash is a luxurious and carefully crafted skincare brand, aims to aid in providing and maintaining youthful skin for the women, who love to take care of themselves and their skin daily. The mission of the brand is to create a product that can be used by the women everyday, hence the tagline is ‘skincare everyday’. The brand identity has been developed by keeping in mind the goals of the brand. It includes name, logo, color palette, typography, and packaging design. The name Le’ Lash gives a modern and luxurious touch. On the other hand, the logo has been kept simple and minimal, yet goes with the brand mission. The main color is brown, which represents simplicity, reliability and originality.