Toothbrush Branding

BUBU is a toothbrush designed to live out in the open, inspired by the shape of a candle. I realized how sad it is that toothbrushes always sit out in the open, screaming “bathroom tool”. I wanted to design something playful, something you could actually love seeing on your shelf. A simple holder and a small cap. Take the brush, pop off the cap, brush your teeth, put it back, and suddenly it’s gone. Invisible. Turns into bathroom decor without trying.