Make-up Branding

STILL is a conceptual sustainable makeup brand that explores intentional disposability within the beauty industry. Instead of designing packaging to appear permanent or collectible, the project focuses on creating a consciously temporary object with a clear and responsible end of life. The brand addresses one of the core contradictions of cosmetic packaging: products are inherently short-lived, yet their packaging often outlives their use. STILL responds by designing a minimal packaging structure made from materials chosen specifically for disposal rather than preservation. By reducing components, avoiding unnecessary layers, and simplifying the overall structure, the packaging minimizes environmental impact while remaining functional and visually restrained. Sustainability is embedded in the material choice and lifecycle logic, not expressed through decorative cues or trend-driven aesthetics. Within the makeup category, STILL stands apart by challenging the expectation that sustainable packaging must be either refillable or permanent. Instead, it proposes an alternative approach—one where packaging is designed to be used briefly, discarded responsibly, and leave as little trace as possible.