Beverage Branding

The Purple Drop lives in that in-between moment: before the drop, before the hype, before everything is explained. It’s expressive, a little cheeky, and designed to feel like an inside secret you’re lucky to be part of. For Purple Drops, JanesHaus built a full brand foundation from the ground up. This included comprehensive brand guidelines (color palette, typography, logo usage, tone and voice, visual inspiration, and custom accents) all delivered in an organized, reusable Figma system. From there, we designed custom packaging for their first SKU, integrated seamlessly with the manufacturer’s dieline, and delivered as print-ready files. To support launch momentum, we created a lightweight branded landing page featuring a waitlist, live Instagram feed, playful micro-interactions, and space for future animations or countdowns. We rounded out the project with custom stickers and a branded shirt design, creating a cohesive visual world that feels fun, intentional, and unmistakably Purple Drop.