Sauce Branding

We collaborated with @by.skojie to bring this conceptual project to life for @designerbriefs 🎪 Peppa Please is a pure art-direction experiment, built around storytelling, humour, and controlled chaos. At the centre of the concept is Peppa: a lazy, slightly delusional pig convinced they’re ready to leap through a flaming circus hoop. The result is a brand that doesn’t take itself too seriously, but is executed with intention and restraint. The circus became our narrative framework. Acts, pauses, and after-hours moments informed the flavour hierarchy, while the hexagon-shaped bottle and box reference the geometry of a circus chapiteau. Bold colour contrasts, gritty textures, and tattoo-inspired illustration styles were used to push the brand away from polished perfection and toward something more raw, tactile, and human. The label design balances structure with distortion, combining strong typographic hierarchy with displaced details and print-like imperfections. The result is packaging that feels worn, energetic, and slightly unhinged, like a travelling street circus that’s been on the road a little too long. This project wasn’t about creating a market-ready hot sauce. It was about exploring visual tension, narrative branding, and how far a concept can be pushed while still feeling cohesive. It’s loud. It’s chaotic. It’s probably a bad idea. 🔥🐷