Lounge Branding

Louis & Marie’s is a Billiards and Cocktail Lounge founded by two jazz-loving siblings with a flair for drama and design. The lounge is a sultry blend of old-world leisure and modern sophistication, tucked behind an antique brass door on a quiet street corner. Inspired by the Parisian salon culture of the 1920s and the smoky billiards dens of vintage New York, this is where the clink of ice meets the soft thud of a cue ball. Here, each cocktail is a character, and every table tells a story. For this project, I opted for a premium and modern branding style that reflects the lounge’s sophisticated yet contemporary atmosphere. Every design choice, from the logo composition to the typography and color palette, was carefully curated to evoke a sense of refinement and understated luxury. The aim was to create an identity that feels timeless, inviting, and effortlessly stylish.