Coffee Shop Branding

Crumb & Brew was a layout experimentation and graphic information exposure project. I wanted to tease the idea that you can play with “unaesthetic” elements and create an impactful layout that works as a graphic representation of the brand. I wanted it to be modern, minimal, and based on grid layouts. A brand of guidance and transparency; a brand that works for you and with you, that gives you insights into its own creations, that isn’t afraid to expose its product—idealizing the idea of honesty and connection with the customer. It shows confidence not only in what it sells, but also in what it offers as a café space: a warm and cozy place to rest, dialogue, think, create, and study. That’s what’s innovative about C&B: not only its product excellence, but also its way of communicating with the customer.