Pet Supplies Branding

LUNTO is a contemporary pet supplies brand focused on tactile connection, comfort, and everyday movement. The brand creates thoughtfully designed accessories and resting spaces that blend seamlessly into modern interiors while supporting the natural behavior of pets. The visual identity is based on the principle of soft geometry in motion.A smooth curved form becomes the foundation of the logo mark, symbolizing comfort, flexibility, and natural posture. Two minimal dots act as a dynamic accent — a visual metaphor for movement, touch, and interaction. By changing their position, the dots introduce motion into the system and create a flexible, living visual language while maintaining a consistent brand character.