Burger Branding

Bunzo’s is a burger brand concept built around its lovable mascot — Bunzo the hippo — who loves buns just as much as the people who eat them. The mascot defines the brand’s personality: friendly, playful, and instantly recognizable. The visual identity blends fun and comfort food aesthetics — juicy burgers, soft rounded shapes, bold typography, and a character-driven system that brings warmth and appetite appeal. Bunzo isn’t just a logo element; he’s a scalable brand character designed to live across packaging, menus, merchandise, and digital platforms. The name and tagline “buns you love” highlight the core idea of the brand: great burgers start with great buns — soft, fresh, and irresistible. Bunzo’s communicates in a simple, joyful way, creating an emotional connection through character storytelling and bold visuals. Bunzo’s is ideal for: Fast-casual burger concepts Dark kitchens Food trucks Delivery-first brands with strong visual identity This concept is fully ready for commercial use and easily adaptable to different markets, formats, and scales.