Açaí Bowl Branding

RIO Açaí opened its first location in Prague in October 2024. The launch on Kaprova Street was followed by a major opening event on Národní, marking the beginning of expansion to Ostrava, Brno, London and Dubai. A wave pattern, loosely inspired by Rio’s iconic Copacabana sidewalks, became one of the key visual elements of the brand. The countertop is shaped as a continuous wave, reflecting the same curves used across packaging, printed materials and small interior details. The main color is açaí purple, expanded into bold gradients that add contrast and movement to the space. Posters are the highlight of the in-store experience. Each location features large-format prints showcasing key products through a mix of AI-generated backgrounds, editorial-style lighting and polished retouching. They add energy to the space and help tie the brand’s visual world together. Healthy is the new Sexy