Whether with or without alcohol, beer is synonymous with conviviality and can be enjoyed on any occasion. Zero embodies the very essence of beer: festive and joyful. Its identity and communication convey a clear message: an explosion of flavors without a drop of alcohol. Zero, a simple and universal word, allowed us to play with the letters to create a logo with random, rounded shapes that reflect the brand's playful and relaxed spirit. With a visual identity that doesn't take itself too seriously, Zero offers fun and festive products. We chose a flashy pink as the brand color to stand out distinctly from the competition. Whether on tap in bars or in supermarkets, this beer is designed to be instantly recognizable.