Fashion Branding

I’m excited to share Cloudwear — a soft, quiet, and serene fashion label built around one simple intention: clothing that feels light, effortless, and peacefully comfortable. Cloudwear creates its own line of clothing with a feather-light feel — the kind of comfort that doesn’t weigh on you. Pieces that feel easy to wear, easy to move in, and easy to live your day with. The brand identity follows this same calm feeling. Minimal, quiet, and peaceful — with washed dawn-inspired colors that instantly relax the mood. The typography is soft and slightly expressive to bring in that gentle, effortless vibe Cloudwear stands for. Nothing loud, nothing showy — just a visual feeling of ease.