The design for “DORADO” coffee branding takes inspiration from the legend of El Dorado, using a rich color palette of deep blue and gold. The visuals incorporate elegant typography and symbolic elements, such as a stylized golden artifact, evoking Colombian heritage and premium quality. The packaging and merchandise, including coffee bags, mugs, and shipping boxes, maintain a cohesive aesthetic with decorative patterns and sunburst motifs, reinforcing the luxurious and artisanal appeal of the brand.