Furniture Brand Identity

“Dröm is a Swedish slow-made furniture brand that drops one iconic piece per season focusing on clarity & natural design.” – Brief by @briefcorp on Instagram For Dröm, a distinguished Swedish slow-made furniture brand celebrated for its iconic, minimal pieces and commitment to intentional living, I developed a sophisticated visual identity. My aim was to translate their natural design philosophy into a modern, minimalist aesthetic. The resulting system utilizes a sleek sans-serif typeface, clean layouts, and a carefully selected earthy color palette to perfectly encapsulate their elegant and nature-harmonious brand.