Food Delivery Branding

THE BRAND The project is for a food delivery brand created for people who live life at a fast pace but don’t want to compromise on eating well. The brand offers authentic dishes inspired by different cultures, carefully prepared and delivered all day long. A journey through global flavors, designed to fit seamlessly into modern city life. The logo is inspired by the concept of the zipline, one of the earliest transportation systems used in ancient China, India, and Japan. Later known as the “flying fox” in Australia, New Zealand, and Scotland, it was also used to deliver food to people living in hard-to-reach areas. This history inspired the symbolic fusion of the fox—representing speed, movement, and cleverness—and the bowl/earth, a symbol of food, sharing, and the world. A mark that reflects our mission: delivering global cuisine in a fast, thoughtful, and authentic way. Food in motion. Cultures connected. Life in the city.