Aperitivo Branding

Aperitivo with one click Fresco for Cantina Felice is a collaboration between two brands created to offer a new way of enjoying wine: an aperitivo with just one click. The project rethinks wine for informal moments through a canned format, designed for convenience and spontaneity. Fresco is available in two options : red wine and white wine, and in two sizes, 33 cl and 50 cl, inspired by classic soft drink cans to fit different occasions. The visual identity is based on a minimalist design approach, where color plays a key role, making the product fresh, modern, and easy to recognize. Created by @adgrafica_