As part of the Design Brief Challenge, I developed a fictional branding project for Friteur, a Belgian takeaway fries shop. The goal was to create a full visual identity within one week, blending tradition with a modern twist to reflect the essence of a local, authentic food spot. The aim was to design a full brand identity, including a logo inspired by Belgian craft and heritage, a clean, well-structured menu, and a graphic universe rooted in the retro visuals of traditional fry shops.