Lodz & Odds is a digital platform dedicated to capturing the pulse of urban life in Łódź-Poland. It acts as a living magazine of the city. Designing the brand meant starting from the city itself. Łódź is a city of contrasts. It is one of Poland’s largest cities, yet its streets are still lined with untouched old buildings, silent witnesses of a bold and complex past. We translated this spirit into a branding that is unapologetically bold, geometric and raw.