Food & Beverage Brand Identity

Plately is a meal kit subscription service that brings fresh ingredients and easy recipes straight to your door. More than just ingredients, they deliver the whole experience. Plately’s mission is simple: to make food ordering effortless and to turn cooking into something light, fun, and enjoyable. Everyday meals become a playful activity, not a routine. The brand identity is built around the cooking process itself. Just as different ingredients combine to create a dish, Plately’s visual blocks come together in multiple ways. One ingredient can lead to many meals, and the same principle works for the brand’s flexible, modular design system. A clear grid provides structure, while bold illustrations and vibrant colors add energy and joy, just like following a recipe and enjoying the process. Each illustration keeps the brand recognizable and memorable, seamlessly adapting across packaging, marketing, and digital touchpoints. Make Your Dinner Click.