Based in London and Essex, Rhyme Room is a live music event company dedicated to empowering emerging artists by sharing their work on stage and build their performance credentials. They host regular events that showcase across hip-hop, soul and acoustic styles, allowing performers to refine their craft and explore new creative directions. To reflect their vision of guiding artists toward G.O.A.T. status, Rhyme Room required a bold, energetic identity. The vibrant red evokes passion, confidence and excitement, while the stylised goat head symbolises strength, ambition and ultimate achievement. Finally, the enclosing oval frame conveys unity and focus, keeping artists at the heart of a supportive community. For maximum flexibility, the mark also works comfortably in night black or off white, ensuring it stands out wherever it appears.