Burger Branding

Smash’d - Bold burgers. Messy hands. Happy mouth. Smash’d was born from the idea that the best moments are the ones that leave a little sauce on your hands. It is a brand that celebrates the raw and unfiltered joy of eating, bold, flavorful and unapologetically messy. Inspired by the spirit of the classic smash burger, the identity was built around contrast: bold typography, rich textures and nostalgic imagery that capture the sensory pleasure of every bite. Every detail, from the logo to the tone of voice, was designed to feel spontaneous yet intentional. The goal was to create a brand that feels alive, vibrant and full of personality. Smash’d does not just serve burgers. It serves attitude, a visual and emotional experience that is as indulgent and satisfying as the product itself.